airforce® Nutrisoda® Lands on Macy's Runway for Glamorama 2007

by DrinkNetwork

Published on Fri Sep 7 14:37:16 2007

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MINNEAPOLIS, (July 25, 2007)It’s sleek. It’s chic. And it shines under the klieg lights: It’s the airforce Nutrisoda collection. And all eight nutrient-enhanced sodas will be sharing the catwalk with Macy's when the fashion leader kicks off its fall collection at Glamorama 2007. Ardea Beverage Company, creator of airforce Nutrisoda, the premium style & wellness sparkling soda, is the exclusive non-alcoholic beverage sponsor for the Glamorama charity events on Aug. 17 in Minneapolis and Aug. 24 in Chicago. “The excitement of the events has us wobbling in our Blahniks,” said Joe Heron, founder and president of Ardea Beverage Company. “Glamorama 2007 continues what will be a long-term partnership between the Good Soda and the good style on display everyday at Macy’s.” In addition to providing complimentary beverages for guests at the shows and pre- and post-party events, airforce Nutrisoda will also be merchandized in Macy’s store windows in Chicago and Minneapolis. Guests at Macy’s will also be able to view exclusive video of new Nutrisoda television commercials featuring Oscar, the Good Soda Pup. Most recently, Ardea Beverage Company joined forces with Macy’s for the exclusive national launch of Prince’s 3121 perfume, marked by a private concert at Macy’s. Glamorama events have raised more than $3 million over 15 years for the Children’s Cancer Research Fund in Minneapolis. Glamorama 2007 – themed “The Good. The Bad. The Beautiful” – will be a western-themed style showdown, headlined by the chart-topping Muzik Mafia starring Warner Bros. Records’ Big & Rich, Gretchen Wilson and Raybaw/Warner Bros. Records’ Cowboy Troy. In addition, to live musical performances and runway shows, guests in Minneapolis and Chicago will attend private receptions and after-parties. “This is the perfect pairing for our brands,” said Heron. “Nutrisoda and Macy’s aren’t just about tasting good and looking good. We’re also about doing good, and the Glamorama charity events bring out all sides of our partnership.” With the fashionistas in full force and plenty of soda-pop-arazzi to amp up the excitement, the Macy’s-wearing, Nutrisoda-sipping guests at Glamorama 2007 are in for quite an event. “And if we can pump some nutrients into a supermodel or two,” added Heron, “so much the better.” About Macy’s

Macy's, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy’s stores are operated by seven regionally based retail divisions—Macy’s East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West—and an online store atmacys.com.

Macy's North is based in Minneapolis and operates 64 stores in eight states.For additional media materials, please visit our online pressroom atmacys.com/pressroom and click on Macy's North. About airforce NutrisodaIntroduced in 2004, airforce Nutrisoda, targets on-the-go, nutritionally-aware people who enjoy new experiences and discovering new products. All 8 Nutrisoda varieties offer meaningful levels of leading-edge nutrients, natural fruit flavors, natural colors and water filtered 4x for extra purity and a light, crisp effervescence. Just as important as what's in each can is what's not. Whether you choose IMMUNE, RENEW, RADIANT, CALM, FOCUS, FLEX, ENERGIZE or SLENDER, Nutrisodas have zero sugar, zero aspartame, zero sodium, and zero to few calories. All in all, intelligent refreshment. airforce Nutrisodas are available nationwide at select retail stores, fine grocers, national airports, hotels, cruise lines, restaurants, clubs, spa locations, schools, colleges and online. With a strong commitment to social and environmental causes, airforce Nutrisoda is good for you, tastes good, looks good, and does good. Call us the Good Soda. About Ardea Beverage CompanyThe Ardea Beverage Company is dedicated to the development and marketing of nutrient-enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minnesota.

For more information and to access high-resolution digital photos to accompany this story, please visitwww.nutrisoda.com.

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