Just as the Doctor Ordered: Dr Pepper Introduces New Cherry Drink with a KISS.

by DrinkNetwork

Published on Wed Mar 25 19:33:35 2009

PLANO, Texas, March 24 (FoodBizdaily) - Dr Pepper (NYSE: DPS) is proud to announce a perfect addition to its soft drink family that will definitely persuade your taste buds: a new cherry flavored drink to be introduced with nothing less than a KISS - front man Gene Simmons it is!

Simmons, who originated the legendary rock band KISS more than 35 years ago, was the chosen celebrity to star a new commercial - along with his son Nick Simmons - and conveying the thought that Dr Pepper Cherry has just a KISS of cherry flavor, making it amazingly smooth.

"It's a whole new reason to try Dr Pepper." Allison Methvin, director of marketing for Dr Pepper. We're excited to offer consumers a smooth new way to enjoy Dr Pepper with the availability of Dr Pepper Cherry".

The TV will feature Simmons in full KISS "Demon" regalia, portraying the very first impression people will get by savoring Dr Pepper's new drink with just a KISS of cherry - a perfect combination.

Simmons "Dr Love" will be the third Dr. in the "Trust me I'm a Dr" advertising campaign joining basketball legend Dr. J (Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer).

The new commercial featuring "Dr. Love" launches on March 30, 2009 on network and cable television. Dr Pepper will also be sampling more than one million cans during this summer, divulging both regular and diet drinks, now available nationwide.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is the leader in flavored beverages, marketing Dr Pepper and 50 other beverage brands across the United States, Canada, Mexico and the Caribbean. More information can be found at www.drpepper.com or at www.drpeppersnapple.com.

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